Copywriter
​From 2020-2022, I was a freelance copywriter for the B2B outdoor apparel brand, Polartec. From creating fun ad campaigns to writing blog post features, I was the primary wordsmith for the brand on projects big and small. ​
The Outdoors Are for Everyone
12 Different Filmmakers from 10 Different Locations Around the World.
With a goal to feature diverse perspectives in front of and behind the camera. And the opportunity to share the love and shape the future of the outdoor industry.
This integrated campaign racked up 5M views and dozens of articles. It also set up Polartec to be on a more inclusive path as to how we go about telling outdoor stories.
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I had the honor of helping craft the brand messaging for this campaign and execute copywriting deliverables for social, blog, and more.
Polartec Featured Partner Stories
(Long Form Storytelling)
