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Polartec
Copywriter
​From 2020-2022, I was a freelance copywriter for the outdoor apparel brand, Polartec. From creating fun ad campaigns to writing blog post features, I was the primary wordsmith for the brand on projects big and small. ​
Outdoors Are for Everyone
12 DIFFERENT FILMMAKERS FROM 10 DIFFERENT LOCATIONS AROUND THE WORLD.
This integrated campaign racked up 5M views and numerous articles about our campaign. It also set our brand on a more inclusive path as to how we go about telling outdoor stories…
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With a goal to feature diverse perspectives in front, and behind the camera. And the opportunity to share the love and shape the future of our industry.
Erin Outdoors x Polartec
An Arctic Adventure
The Polartec Family Album
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