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JORDAN FAMILY DAYS
Celebrating the GOAT's legacy with the day ones
3 days of drops, offers, and prizes. I had the opportunity to hype up our Nike Members with a campaign highlighting the freshest collections from Jordan brand in spring of ’24.
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Not only did we get to feature some of the newest Jordans worn by world-class athletes, but we also engaged our members and asked them to share their favorite Air Jordans of all time for a chance to win some freebies. We received over 40,000 responses in our comment sections and greatly increased engagement in the Nike App. Air Jordan 11 reigned supreme.
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Preheat
Day 1
Day 2
Day 3
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